For any website, traffic and user engagement is crucial to the success of the online marketing strategy.
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Currently, Twitter is one of the best platforms through which you can get high-quality traffic
The percentage of its users who have a university degree is very high
The percentage of young people is also a high percentage, and this is a statistic picture from the well-known website “businessofapps”.
Shows the percentage of women, men, ages, and other percentages on the Twitter platform
How do I get traffic with Twitter?
Honestly, how many visitors do you have thanks to your Twitter account? 5, 50 ? Crumbs.
Of the thousands of people who follow you, how many click on the link of your tweets?
How many bloggers rush to publish their content on Twitter and collect only a dozen unfortunate clicks?
That is the reality. In general, very few of your followers click... And I'll be honest, it's not even the worst! The worst part is that the more followers you have, the lower the engagement.
If you have less than 1,000 followers, 5-6% of people will click on the links you send.
If you have more than 10,000 followers, less than 0.5% of people will do it.
If you have 1000 followers and 6% clicks, that's 60 visitors.
If you have 10,000 followers and 0.5% clicks, that's 50 visitors.
How sad: your tweets are diluted in the ocean of people who follow you. A bit like a piece of sugar in a basin of water.
It's not that your content sucks or that people aren't interested in what you're saying.
The real benefit you get through Twitter:
Certainly, when any visitor makes a search using Google, he will see some results from the tweets of what he searched for.
Because: To a large extent, Google, or more precisely, Google spiders, checks Twitter
In order to obtain sound information, and from real people
Therefore: Make sure to get links from Twitter regularly, and periodically in order to improve the SEO of your site
You should also know that Google is making comparisons between you and your competitors
Make sure that you are the favorite of the tweeters in general, and the tweeters with confidence in particular.
One of the most important benefits of Twitter is to force you to present your idea in depth, and to present your product with attractive words,
And interesting, and presented in a few words that do not exceed 280 characters.
Most professionals in technical fields and marketing in various ways have accounts on Twitter,
And you can reach them with ease, and follow them by simply clicking on the follow button on their accounts
You can find out the interests of users easily through Trends for you. You can choose Change,
And specify the country that wants to identify the interests of users.
Twitter brings together all different groups of society celebrities from art, sports, civil society, ordinary people,
And those with different skills, and all of these are considered the main motive for the direction of all marketers or companies for their presence in the midst of these gatherings.
Hashtag This is the feature through which you can reach the largest possible number
Whether they follow you at all or not
Because: the hashtag brings together all discussions on the same topic,
The more this discussion reaches a greater interaction, it reaches more and more users.
The reason is simple:
When you tweet, you are using the snapshot social network. Immediate. A tweet is 140 signs. A little sentence that can be read in 2 seconds.
And you swing a link to read an article of 1500 words? Do you think people just have to do that?
People check their tweets often on smartphones. They are doing something else during that time.
Your followers are at work.
Your followers do their shopping.
Your followers will look for their kids.
Your followers are with their friends.
Your followers watch TV.
Why Twitter?
- Twitter requires engagement with the audience throughout the day, as the fastest social network.
- Imagine that in one second about 6000 tweets are sent.
- In fact, the competition for tweets is pretty intense, because your tweet competes with nearly 6000 other tweets once sent.
- Twitter's strategies need to keep up with the frequency with which audiences consume information unlike other networks.
A tweet interrupts people in what they are doing. No one stays glued to their Twitter feed waiting for the messages to fall. The tweet is intrusive. It's a text message. People don't give Twitter time.
... Because at that time, people are open to receiving information. They know they're going to have to focus.
There is no point in having 20,000 followers. Nothing. What you need are the RIGHT followers. Those who love your blog, your tone. You need fans...
Because fans click on the links you send. Because fans retweet.
So stop the list growth techniques. Instead, look to improve the relationship with your followers. Because people will love you... if you give them exactly what they want.
No need to ask them to click... They will do it.
No need to write strong (and often not very credible) hooks like "how to earn 10,000 euros in two days... »
The question you are asking yourself is how to do it.
Stop doing the contest of the biggest... list:
There is no point in having 20,000 followers. Nothing. What you need are the RIGHT followers. Those who love your blog, your tone. You need fans...
Because fans click on the links you send. Because fans retweet.
So stop the list growth techniques. Instead, look to improve the relationship with your followers. Because people will love you... if you give them exactly what they want.
No need to ask them to click... They will do it.
No need to write strong (and often not very credible) hooks like "how to earn 10,000 euros in two days... »
The question you are asking yourself is how to do it.
Stop doing your promo non-stop.
I hate Twitter feeds that are 99% of messages that send me to sales pages. Remember. It would be like watching a TV channel that only has advertising screens. Unbearable. Twitter is not an advertising network, it is a social network. And it must be used as such.
Action: Limit advertising to 10% of your tweets. Link to your articles at 30%, and to other sources that you like at 30%.
Yes. Bloggers are always terrified of linking to other sites, talking about articles written by others... Lies. Your audience will thank you if the information you give is rewarding. It is not because you share the article of the blogger thingee that your audience will disappear. On the contrary.
Your audience wants enriching information. So give it away.
If you go on Twitter, do good and be polite:
As a child, my parents always told me to respond to people who said hello. Online it's the same.
Being on a social network requires interacting with others.
Action: Respond to people who approach you via Twitter
Ask your followers questions, live. They answer, you'll see.
Change the subject. Don't just talk about your blog. Talk a little about your daily life, tell anecdotes.
Answer the questions you are asked. Use a tool like TweetDeck to help you manage your conversation feed
It takes time. It doesn't bring back a torrent of followers. Surely. But it brings the right followers. Those who click. And that's what matters.pay attention to the numbers:
Create a visual with the right dimensions:
stay calm, stay courteous.
Talk to your audience.
Cite sources
Pin your latest article to the top of the timeline
And there you have it, with these 6 tips, you should see traffic from Twitter increase on your blog! Test now.
Ask your followers to share your tweet!
Use hashtags
Retweet, like and comment
Promote your tweets:
There are 130,000 active advertisers on Twitter and 88% prefer promoting their tweets. Tweet promotion is a guaranteed way to bring a lot of traffic to your blog, because tweet promotion helps spread your content to the target market instead of showing your tweets to your followers only, and this means that the people who receive your blog articles are potential customers.
Promoted tweets are clearly categorized but are treated as normal tweets that can be retweeted, liked and commented on.
Who brings traffic to your site? Determine which users are linking to your site, and the reason why they do so.
Identify traffic sources, to see if your tweets are the main driver.
Your focus should be on creating more engagement with your Tweets, while at the same time encouraging others to post more content that includes a link to your site.
Explore the types of users that get you traffic, especially those who post a lot of tweets with links to your site.
The audience of users who tweet with links to you is more likely to be interested in your brand.
Find out which content resonates with those audiences, whether it's new products, promotions, or ideas.